Beauty that breaks the algorithm
An AI-optimized content calendar, automated influencer briefing, and full-funnel paid media strategy drove 1.4M reel views and a 172% engagement uplift in 30 days.
XOXO Cherrys needed to move beyond vanity impressions and generate measurable engagement that converted to sales, in a beauty vertical crowded with high-production content from established brands.
0M
Reel Views
In 30 days
0%
Engagement Uplift
Vs previous quarter
Built an AI-powered content calendar identifying posting windows, creative formats, and caption structures with the highest engagement probability for the XOXO audience
Automated influencer briefing and content feedback loops to cut the time from brief to approved content by 60%
Ran a full-funnel paid media strategy spanning awareness reels, product demo content, and UGC testimonial retargeting sequences
Used engagement data from organic posts to make real-time decisions about which content to amplify into paid spend
Automating the content operations layer freed the creative team to focus on quality rather than volume, and the data infrastructure made every creative decision faster and more defensible.
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