Scaling fashion retail
An omnichannel campaign combining Instagram Shopping, Google Local Inventory Ads, and micro-influencer content drove 180% online sales growth and a 45% increase in store footfall in six months.
Cottons needed to close the gap between their physical store network and their underperforming online channel, without cannibalizing the in-store experience their existing customers valued.
0%
Online Sales Growth
In 6 months
0%
Store Footfall Increase
From digital campaigns
Ran Instagram Shopping campaigns with product feeds updated daily to reflect in-store inventory, reducing friction between ad and purchase
Set up Google Local Inventory Ads to show nearby availability to shoppers searching for specific clothing items, driving both online and in-store intent
Partnered with micro-influencers in each store catchment area to create locally relevant content that drove foot traffic alongside clicks
Built a remarketing strategy serving different creative to in-store visitors versus online browsers, based on CRM data and proximity signals
Connecting real-time inventory data to paid campaigns was the difference between digital ads that converted and ones that sent traffic to out-of-stock product pages.
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