Robinhood: Food Delivery Market Leader

Robinhood, a Thai food delivery platform, faced intense competition from global giants like Grab and FoodPanda. We implemented a hyper-local strategy focusing on authentic Thai cuisine, partnering with local restaurants and food bloggers. Our campaign included Facebook food photography contests, LINE sticker promotions, and Google Maps optimization for restaurant discovery. We emphasized speed of delivery and authentic local flavors, creating content around popular Thai dishes and lunch hour promotions targeting office workers.