ROAS & Profitability Calculator
Find your break-even ROAS and see exactly how profitable your ad spend is — built for Indian D2C brands on Meta and Google Ads.
Your Numbers
Total spend across Meta + Google
Revenue ÷ Ad Spend from your dashboard
Average revenue per order
Cost of goods as % of revenue
Shipping, warehousing, team, tools
Shopify, Razorpay, marketplace fees
You're 0.67x above break-even. Monthly profit: ₹63.2K
You're below the category average. Closing the gap to 3.2x would add ₹80.0K in monthly revenue.
Profitability at Different ROAS Levels
Based on your ₹2,00,000 monthly ad spend
| ROAS | Ad Revenue | Net Profit / Loss | Profit Margin | Status |
|---|---|---|---|---|
| 1.5x | ₹3.0L | ₹-59.0K | -19.7% | Loss |
| 2xBreak-even | ₹4.0L | ₹-12.0K | -3.0% | Loss |
| 2.5x | ₹5.0L | +₹35.0K | 7.0% | Profitable |
| 3xYou | ₹6.0L | +₹82.0K | 13.7% | Profitable |
| 3.5x | ₹7.0L | +₹1.3L | 18.4% | Profitable |
| 4x | ₹8.0L | +₹1.8L | 22.0% | Profitable |
| 5x | ₹10.0L | +₹2.7L | 27.0% | Profitable |
| 6x | ₹12.0L | +₹3.6L | 30.3% | Profitable |
Common Questions
What is a good ROAS for D2C brands in India?
A 'good' ROAS depends entirely on your margins. For beauty and skincare brands in India with ~35% COGS and ~15% operating costs, break-even is typically around 2.6x and a healthy target is 4–5x. Fashion brands with tighter margins often need 3x+ just to break even.
How do I calculate my break-even ROAS?
Break-even ROAS = 1 ÷ (1 – COGS% – Operating Costs% – Platform Fees%). For example, if your total cost rate is 58% (35% COGS + 15% operating + 3% platform fees + 5% returns), your break-even ROAS is 1 ÷ 0.42 = 2.38x.
My ROAS looks good but I'm still losing money — why?
The most common cause is that ROAS doesn't account for COGS, shipping, returns, or operating costs. A 3x ROAS on a product with 50% COGS and 20% operating costs is actually unprofitable. This calculator uses your full cost structure, not just ad spend vs. revenue.
What's a realistic ROAS to aim for on Meta vs Google for Indian D2C?
Meta Ads typically deliver 2.5–4x for established D2C brands; Google (Shopping + Search) often achieves 4–7x because it captures purchase intent. The blended ROAS across both channels for top-quartile Indian D2C brands is 4.5–5.5x.
Know your numbers. Now improve them.
Skymetric helps Indian D2C brands move from break-even to 4–6x ROAS through structured creative testing, audience segmentation, and bid strategy. No long-term contracts.