ROAS & Profitability Calculator
Find your break even ROAS and see exactly how profitable your ad spend is. Built for Indian D2C brands on Meta and Google Ads.
Your Numbers
Total spend across Meta + Google
Revenue ÷ Ad Spend from your dashboard
Average revenue per order
Cost of goods as % of revenue
Shipping, warehousing, team, tools
Shopify, Razorpay, marketplace fees
You're 0.67x above break even. Monthly profit: ₹63.2K
You're below the category average. Closing the gap to 3.2x would add ₹80.0K in monthly revenue.
Profitability at Different ROAS Levels
Based on your ₹2,00,000 monthly ad spend
| ROAS | Ad Revenue | Net Profit / Loss | Profit Margin | Status |
|---|---|---|---|---|
| 1.5x | ₹3.0L | ₹-59.0K | -19.7% | Loss |
| 2xBreak even | ₹4.0L | ₹-12.0K | -3.0% | Loss |
| 2.5x | ₹5.0L | +₹35.0K | 7.0% | Profitable |
| 3xYou | ₹6.0L | +₹82.0K | 13.7% | Profitable |
| 3.5x | ₹7.0L | +₹1.3L | 18.4% | Profitable |
| 4x | ₹8.0L | +₹1.8L | 22.0% | Profitable |
| 5x | ₹10.0L | +₹2.7L | 27.0% | Profitable |
| 6x | ₹12.0L | +₹3.6L | 30.3% | Profitable |
Common Questions
What is a good ROAS for D2C brands in India?
A 'good' ROAS depends entirely on your margins. For beauty and skincare brands in India with ~35% COGS and ~15% operating costs, break even is typically around 2.6x and a healthy target is 4–5x. Fashion brands with tighter margins often need 3x+ just to break even.
How do I calculate my break even ROAS?
Break even ROAS = 1 ÷ (1 – COGS% – Operating Costs% – Platform Fees%). For example, if your total cost rate is 58% (35% COGS + 15% operating + 3% platform fees + 5% returns), your break even ROAS is 1 ÷ 0.42 = 2.38x.
My ROAS looks good but I'm still losing money. Why?
The most common cause is that ROAS doesn't account for COGS, shipping, returns, or operating costs. A 3x ROAS on a product with 50% COGS and 20% operating costs is actually unprofitable. This calculator uses your full cost structure, not just ad spend vs. revenue.
What's a realistic ROAS to aim for on Meta vs Google for Indian D2C?
Meta Ads typically deliver 2.5–4x for established D2C brands; Google (Shopping + Search) often achieves 4–7x because it captures purchase intent. The blended ROAS across both channels for top-quartile Indian D2C brands is 4.5–5.5x.
Know your numbers. Now improve them.
Skymetric helps Indian D2C brands move from break even to 4–6x ROAS through structured creative testing, audience segmentation, and bid strategy. No long term contracts.