Ad Copy Scorer
Paste your Google Ads headlines and descriptions — get an instant quality score with specific tips to improve CTR and Quality Score.
Headlines
Max 30 characters each · Aim for 10–15
Descriptions
Max 90 characters each · Add 2–4
Top Improvements
- →Add 7 more headlines — Google needs 10–15 to optimise RSAs
- →Add at least 2 descriptions for responsive search ads
- →More than 40% of headlines score below 70 — focus on improving the weakest ones first
Headline Scores
Google Ads Copy Best Practices
How many headlines should a Google RSA have?
Google recommends 10–15 headlines for Responsive Search Ads. With fewer than 10, Google can't properly test combinations and your ad strength will be rated 'Poor' or 'Average'. More headlines = more combinations Google can test = better performance over time.
What makes a high-quality Google Ads headline?
The best headlines are specific (use numbers like '40% Off' or '₹999'), include a power word (free, guaranteed, proven), use Title Case, stay between 25–30 characters, and include your main keyword. Avoid vague words like 'great', 'amazing', or 'fantastic' — they add no information.
What should a Google Ads description include?
Descriptions should fill all 90 characters, include a clear CTA (Shop Now, Get Started, Book a Call), mention a specific benefit or offer (₹ amount, % discount, delivery time), and speak directly to the customer using 'you' or 'your'. Each description should work independently since Google can show any combination.
Does ad copy quality affect Quality Score?
Yes — ad relevance is one of the three components of Quality Score (alongside expected CTR and landing page experience). Relevant, benefit-led headlines that match search intent improve ad relevance, which lowers your CPC and improves ad position.
Good copy is just the start.
Skymetric manages end-to-end Google and Meta Ads for Indian D2C brands — creative strategy, campaign structure, and ongoing optimisation.