Biotech innovation
Targeted B2B campaigns positioned Strand Life Sciences as a category leader in biodiversity informatics, tripling research partnerships and growing platform users 185% year on year.
Strand Life Sciences needed to expand beyond their existing academic network into commercial research institutions globally, in a category where most decision makers had never seen a paid digital campaign from a genomics data company.
0×
Research Partnerships
New institutional clients
0%
Platform Adoption
User growth YoY
Built LinkedIn campaigns targeting principal investigators, biodiversity researchers, and conservation technology teams at academic and commercial institutions
Created thought leadership content around conservation genomics use cases, establishing Strand as the reference point in the category
Used Google search campaigns to capture researchers actively querying for biodiversity informatics platforms by intent
Ran retargeting sequences for website visitors who viewed the platform demo page but had not submitted an inquiry
In a category where brand awareness was effectively zero, being the first company to run consistent thought leadership and search campaigns created an outsized competitive moat.
Ready to grow your social presence?
Book a free 30 minute strategy call and we will show you how to turn followers into customers.
Book a callBook a call