Casio: Vintage Watches, Modern Appeal

Casio challenged us to make their classic G-Shock and vintage digital watches relevant to Gen Z consumers. We created a campaign that blended nostalgia with modern streetwear culture, featuring authentic user-generated content from fashion influencers and musicians. Our strategy included TikTok styling videos, Instagram carousel posts showcasing watch customization, and collaborations with streetwear brands. We emphasized durability stories and heritage while connecting with youth culture through music festival partnerships.