Acer: back to school success
A seasonal campaign targeting students and parents drove a 27% reduction in CPC and tripled ROAS across back to school season.
Acer needed to convert peak back to school interest into laptop sales without raising cost per click against heavy incumbent ad spend from global PC brands.
0%
Lower CPC
Cost per click reduction
0×
ROAS
Return on ad spend
Built student and parent audience segments on TikTok and YouTube based on study intent signals and device research behavior
Launched Google Shopping with price comparison extensions targeting students researching laptops for college entry
Partnered with eight university tech ambassador programs to create authentic peer review content at scale
Ran model-specific retargeting sequences keyed to browsing behavior on Acer product pages to close the purchase window
A disciplined audience architecture and student discount mechanic held CPC down while retargeting sequences closed the purchase window on the highest-intent browsers.
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