Precision through performance
Short-form creator content powered by AI caption testing generated 3.2M views in 45 days and drove a 212% lift in engagement on Lumix mirrorless camera content.
Lumix needed to reignite brand awareness for their mirrorless camera range among a generation of creators who defaulted to Sony and Fujifilm without ever evaluating alternatives.
0M
Video Views
In 45 days
0%
Engagement Increase
On product reels
Recruited short-form creators already shooting on mirrorless cameras to produce native TikTok and YouTube Shorts content, not repurposed long-form brand video
Used AI caption testing to identify which hooks and opening frames drove the highest completion rate within the first three seconds
Built a clip library of camera test footage that creators could use as b-roll, extending organic reach through creator networks
Ran paid amplification behind the top 10% of organically performing clips rather than producing separate paid creative
Letting creators shoot in their own style and amplifying what already worked organically produced results that scripted brand content had not come close to in previous campaigns.
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